Africa Misinformation Portal (AMP)
Africa Misinformation Portal (AMP)
Overview
AMP is a tool to guide and support workflows for infodemic management. AMP is a web-based portal, but it is not a dashboard. It is an easy-to-use operational tool to aggregate real public health misinformation and information requests from the field and make localized infodemic response possible via an AI-powered analysis and recommendation engines. It uses AI to generate customized reports for each user’s specific context by categorizing and highlighting relevant data as well as WHO-approved resources for response. It empowers local users to act: the people who understand communication environments best. Users are limited to WHO-approved staff and partners.
AMP allows WHO-approved users to input and analyze public health narratives, including misinformation and information gaps. AMP uses AI to generate automated analysis reports and gives users access to a catalog of curated response messages.
Why is this important?
Social listening tools frequently miss real conversations people are having face-to-face and on private platforms like WhatsApp or Telegram.
AMP automates the labor of sifting countless expressions online and it generates customized reports of trends and dangerous rumors during outbreaks and other crises.
AMP allows AIRA to serve more countries and local communities effectively. Health officials from WHO and country offices in 15+ countries have already received training and provided input on AMP development including in-person trainings in Botswana, Cameroon, Nigeria, and South Africa.
AMP identifies information gaps, questions, concerns, and other requests for information about a health topic from the targeted populations.
AMP is free for WHO-approved partners and the interface requires almost no training. AMP is designed for organizations with low resources and high turnover to invest in infodemic management.
What are the key use cases?
Localized infodemic response workflows (debunking / fact-checking)
AMP includes a catalog of curated resources from the WHO and fact-checking organizations that can help the user address the information issue.
Early detection of misinformation and information gaps
AMP collects data simultaneously from numerous offline and online sources and then classifies this evidence according to thematic narratives. Therefore, AMP enables early discovery of the spread of dangerous content across platforms and borders.
Infodemic research tool
AMP houses Africa’s premier data set of health dis-misinformation from online and offline sources.
Automated Analysis
AMP uses cutting edge generative AI technology to support the analysis and reporting of infodemic trends with key findings and citations in the data.
